College of Engineering and Science

2009 Ford Innovation Symposium

You are cordially invited to attend the

2009 Ford Innovation Symposium:
"The Design of Experiences and the Use of Design Thinking as Tools to Develop and Deliver against Strategic Business Goals"
Presented by: Iain Roberts, Associate Partner IDEO, Chicago, IL

Thursday, October 15, 2009, 6 p.m.
Life Sciences Building, Room 113

RSVP by October 12, 2009 to Melanie Dara (313-993-1218, or darame@udmercy.edu)

Iain Roberts is an associate partner who co-leads IDEO's Chicago studio. He is responsible for leading senior client relationships across industries including telecommunications, consumer electronics, transportation and financial services as well as collaborating with project teams in the design of brand relevant consumer experiences.

Iain's particular passion lies at the intersection of digital and physical media. Recent opportunities have seen him work with AT&T to define a long term convergence strategy, envision the future of in-vehicle experiences for Ford and experiment in the field of open sourced innovation with BugLabs.

Iain joined IDEO in 2001 from Dyson where he led their 'appliance' design studio. Iain holds an MA in Industrial Design Engineering from the Royal College of Art and a BEng in Aeronautical Engineering from Southampton University.

Printer Print-friendly